In this era where a computer and other electronic devices areused as communication channels, it would be strange for a company not to implement search engine optimization (SEO) for their online presence. It is a grave mistake for a business not to move where the people are – the digital space.
Creating a business page and planning your digital marketing strategies are just the start of how you make your presence online. It needs people who will implement those plans and create content to optimize your website for search engines to rank high and be visible to users who search for a keyword related to a product or service. So, building the SEO team that can help you achieve your business’s digital marketing goals to succeed should be done correctly and strategically.
The first thing you need to determine before creating your SEO team is your budget. It should be based on your current position, how your website compares to your competitors, and how fast you want to progress. It is also essential to make sure that you set an amount that you can provide to be used for at least 4 to 12 months. In finding out your overall digital marketing budget, you must balance it with other marketing efforts that you need to implement, such as social media, email marketing, paid searches, and other techniques. You should also include in your budget your staff’s payment.
After constructing your overall digital marketing budget, you can establish your goals – what you want to achieve with SEO as your marketing tool. Using SEO practices helps you get raw traffic on your page, boost e-commerce sales, brand recognition and awareness, and better market your products and services.
Consequently, your goals will stay as goals if you have no one to implement it. After setting it, you can now create your organizational structure for your marketing team or SEO team and fill in the significant roles needed for your marketing plans. However, if you think there are just so many positions you need to fill in, or there are so many things to consider when creating your SEO team or plans, you may opt to hire an agency. It would not be difficult to find an SEO agency PH that can provide you with the marketing services your business needs.
Choosing to partner with a top digital marketing agency Philippines will help you implement your SEO goals properly and boost your business’s online presence. Hiring a consultancy firm can also help you determine what other roles you need to fill in to complete your SEO team or even help you know which SEO practices are best implemented on your marketing plan.
Once you have decided on your budget, the people you want for your team, and the marketing and SEO practices you wish to use, you can now pursue your goals and achieve the SEO rewards you are aiming for.This infographic by TopSEOs may provide you an idea of how to build an SEO team that can help you succeed.