If you own online business, you must already be familiar with terms like SEO, SMM and SEM. You know how to generate leads. You have been working in this field for a while now. But what you are struggling with is how to make the customers love your brand and keep coming back to you.
Why customers would come back to you
People would love to keep coming back to you for two reasons only. Either they like your product or they like you. Otherwise, there is no reason for them to come back to you when they have thousands of other options to choose from. If you cannot make them like you or your product the first time they visit you, they are less likely to return again.
How can you make this happen?
The first thing you must understand here is that you have to stop thinking about numbers here like profit and loss. If you want to make people like you and want them as regular customers or clients, you have to make them like you by any means possible. You might be generating traffic with SEO, SMM and SEM. The ads you post must contain a reward. Do not ask anything from your leads for free. Give them a reward if they are giving you any type of information.
Email marketing does the trick
Do send them emails about different types of information which could be useful to them. Do not keep sending them sales email all the time. Try to be their friend first.
Focus on SEO to generate more traffic
Work with an expert to increase your SEO anking[Minimice Group, which is the term in Thai]. Better ranking means more traffic and more chances to convert. Build an email list and stay in touch with all those people. It would cost you a little in the beginning but soon you will be able to yield results.