How to use PR and get results

Public Relations is an effective tool businesses can use to stand out from their competitors. It provides an avenue to build brand awareness, share expert knowledge and establish a company’s reputation.


The public relations experts at Adoni Media have some top PR tactics you can use to get results.


Provide expert commentary

Providing commentary is a great way to establish yourself as an expert in your field. Constantly keep an eye out for media opportunities where your key spokesperson can provide comment on a topic relevant to your business and industry.


You can also provide expert commentary through writing articles that can be published on a business blog or other industry publications. They need to be relevant, timely, engaging and valuable to the target audience.


Make the most of speaking opportunities

Speaking at conferences or events is an effective way to get your business’ name out there, while positioning yourself as an expert in your field. It helps build your profile and credibility and generates awareness for your brand. You can also find potential new customers and clients who attend these events and hear you speak.


Case studies

Using case studies helps to show the human side to a problem or experience. It is an effective way to show what your company does in a way which is relevant to an audience. Journalists love to use case studies to help explain and personalise a story or issue. It’s also a way to show potential clients an insight into the work your business has done and how you have benefited past clients.


Social media

Make sure you are constantly engaging with your audiences through social media. It is important to increase your digital presence by communicating with your followers while sharing interesting, newsworthy content. Research how you can effectively use each platform to get the most results and tailor content for each.


Monitor your competition

Look at what other businesses in your industry are doing on social media and what they are providing comment on in the media. An effective way to do this is through media monitoring services or Google Alerts.