Video is the future of marketing – a statement that cannot be denied. The use of video among digital marketing professionals has skyrocketed in recent years, and with good reason. Video marketing has become a staple for businesses worldwide. In 2017, a survey conducted by Hubspot showed that 81% of businesses were using videos for marketing purposes, and that number has undoubtedly gone up since. Let us delve into the reasons why video marketing is so powerfuland why it will continue to dominate in the years to come.
1) Captivate Audience Attention – The human brain processes visual information 60,000 times faster than text, which is why video content is more likely to grab and maintain audience attention. Short and engaging videos can help convey crucial information about a product, service, or company more easily than reading a block of text. With a good video marketing campaign, you are more likely to make a lasting impression on your audience.
2) Boost Conversion Rates – An increasing number of businesses are leveraging video marketing campaigns to increase their conversion rates because videos are a highly effective tool in driving engagement via social media. A study by Promo.com found that videos used in social media marketing produced 1200% more shares than text and still image content combined. The informative nature of video content, combined with its easy-to-digest format, can help keep audiences engaged with a brand and generate leads.
3) Increased Cost-effectiveness – Video creation has never been more affordable, and the quality of video content available today is exceptional. You don’t have to spend a fortune to create good quality video content anymore. Many apps today offer free templates with easy to use editing features that you can use to create a video. Additionally, video distribution has become less expensive with free online platforms like YouTube and social media platforms now offering free video distribution.
4) Builds Trust with Your Customers – The use of video as a marketing tool can help businesses build trust with their customers. Videos offer the opportunity for businesses to introduce themselves to their target audience by showcasing brands, products and services in an authentic and unique way. Video content featuring real people providing testimonials of your product or service can help add credibility to a brands’ messaging.
5) Increases SEO performance – With search engines and social media networks giving more preference to video content, video marketing can improve a website’s search engine ranking. Videos that are tagged appropriately with the right keywords and descriptions are more likely to rank higher in search engine results, which increases the visibility of the brand.
In conclusion, video marketing can significantly increase brand awareness and engagement, drive website traffic, and improve conversion rates in today’s digital age. Video has become the preferred way that people consume content online because it is engaging, easily digestible and provides valuable information in a short period. It is, therefore, essential for businesses to include video marketing in their overall marketing strategies if they are yet to do so. With the rise of platforms like TikTok, Instagram, and YouTube, businesses that fail to adopt video marketing miss out on a significant opportunity to reach their target audience. From increased cost-effectiveness to building trust in customer relationships, there are many reasons why video marketing is so powerful, and it’s adoption will continue to rise in the years to come.
