Introduction
Product sampling is not only good for new businesses looking to increase sales and brand awareness. Established brands can also use it to get people who have heard about their products to purchase under dry sampling.
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Marketing and supplying product samples come at a higher logistical expense than actual sales revenue. By collaborating with us, brands can launch new businesses or items more quickly and distribute goods with a short shelf life that are about to expire.
Components of product sampling program:
Know your goal.
Set yourself up for accomplishment from the very get-go by identifying the primary goal of your sampling program. Are you looking to enhance your market presence, grow your CRM database, or generate ratings and responses?
Whatever it is, honing in on the goal of your program and connecting that to your sampling partner is critical under the product sampling program. It will permit you to design your schedule accordingly and acquire the intuitions you’re looking for.
Choose a suitable sample.
Not all samples are created equal. Some are logistically better than others. To avoid high transmitting and handling charges, design a model that meets the specs and needs of your logistics partner under dry sampling.
Packaging is also crucial, so ensure your sample is packed accordingly to avoid spoiled or leaked deliveries under the product sampling program. If you are debating which products to sample, ask a few simple questions.
Target the right audience.
Making sure every sample goes to the consumer who will likely buy your product is critical for a successful sampling program. It limits waste, increases ROI, and delivers a personalized experience to your potential customers under dry sampling.
An in-depth diagnostic to permit consumers is critical to a successful product sampling program. You can target users based on age, gender, and location or target specific demographics such as expectant mothers or beauty enthusiasts.
To take this a step further, consider asking consumers qualifying questions like “What grocery store do you shop at the most?”
Outsource distribution
Handling and distributing hundreds, sometimes thousands of samples are challenging and can take time and effort under the product sampling program. You are partnering with sampling management experts that remove the fulfillment burden and take care of the entire shipping process from start to finish under dry sampling.
It allows for a much smoother program and frees up your time to focus on the core features of your business.
Split shipping costs
If you’re trying to keep costs to a minimum, sending out samples in individual packages exclusive to your brand can be costly and not the best use of your budget under the product sampling program.
Instead, ask your sampling partner if it offers a multi-brand packaging option.
It splits the shipping costs across multiple products allowing you to sample at a lower cost per sample. Bonus tip: ask your trusted sampling partner for category exclusivity to prevent competing products from being offered in the same box.
Spread the word
Now that your sampling program is running, it’s time to leverage your platforms to get the message out. Give your followers a chance to claim their free sample by posting your program on social and encourage them to share it with their friends and family under dry sampling.
For added exposure, motivate consumers to post pictures of their brand new samples and collect valuable User Generated Content that you can repurpose in the future under the product sampling program.
Leverage influencer marketing
Have an influencer marketing strategy in place? Using influencers to promote your sampling program amplifies brand awareness and helps drive sales and website traffic.
You’re delighting consumers by letting them try the product at home after a recommendation from their favorite influencer under dry sampling.
Study the insights
One of the prime benefits of digital product sampling is the amount of valuable data you collect during your program. For any brand, acquiring insights into customers’ demographics, lifestyle habits, preferences, and purchase intent is enormous under the product sampling program.
Discovering why your consumers choose your brand over others or which products they like best can help you detect essential patterns and make every sampling dollar count. These insights can be added to your sales and marketing efforts and even help refine your targeted audience.
Product sampling makes your product real.
Giving free samples puts your product directly into your target consumers’ hands. Whether you’re looking to build awareness or are already high on consumers’ radars, sampling quickly transforms your brand into a tangible product under a dry sample.
It can bring your Instagram feed to life for your consumers as they touch, taste, and experience your product first-hand and risk-free.
Who should devote to product sampling?
There is no doubt that most brands can take advantage of product sampling. That’s because giving a product for free in exchange for additional future sales makes for enticing anticipation.
So, who would invest in this? More importantly, what method should you take?
Consider doing the wet sampling path if you’re an established lifestyle brand in a niche market. That’s because you know your clients are a small group who have bought your brand in the past under dry sampling. You can target them specifically.
