Before we delve into what services an SEO company can offer to a business, let’s explain what SEO is. You may be familiar with it, or it may be a new concept to you. SEO stands for search engine optimization. Search engine optimization is the process of building a web presence on search engines through organic (unpaid) traffic.
Search engines like Google and Bing look for certain factors that make a site desirable. There are strategies you can implement both on- and off-site to improve your search engine rankings, so that your site shows up for user’s relevant search terms. Say you provide lawn care service in Sandy, Utah. If you have no organic web presence, users searching for “lawn care Sandy, Utah” may never even see your website. So how can you fix your web presence, especially if you’re not an SEO expert? That’s where a company that specializes in search engine optimization can help.
If you’re trying to rank organically for keywords relevant to your business or service, there are multiple things an SEO company can do. This company will use analytics and tracking software like Google Analytics and Google Search Console to monitor your site’s traffic, your leads, and any changes to your rankings. They will also use lead tracking software to keep track of where leads come in from (organic or paid advertising), which keywords convert, and where leads come from geographically.
This SEO company will also execute a strategy meant to boost your site’s authority and credibility with Google and other search engines like Bing and YouTube. They will create content for you that will be posted both internally on your site, and externally so that it links back to your site. You should be aware, however, that this is a time-consuming process. Optimizing a business’s online web presence is a process that takes time when done correctly, so be hesitant of an SEO company that makes big guarantees about excessively fast results, especially in places like Sandy, Utah where business growth has been booming, leading to stiff competition in some industries.
If you’re ready to improve your business’s SEO, or you’d like to learn more about digital marketing in general, call i4 Solutions today or visit us online. I4 Solutions is Sandy, Utah’s premier search engine optimization company that delivers real results. I4 Solutions has 20 years of experience bringing success to clients across the web. Don’t leave your business’s digital success to change, use a company with a track record of success.
i4Solutions is an SEO company in Sandy Utah, that offers other digital marketing and website design services to help your business succeed!